I print, take thee web...

The marriage of print and web. A topic we've all discussed and, I would think, have come to a similar conclusion. It's not only inevitable, it's necessary. A good question though, is how do we get there? Is it enough just to simply take a print piece and "webify" it? (You can guess what my answer would be.)

Shouldn't we be thinking of communication pieces that will have a web component at the point of concept? Doing so lends the print pieces to new opportunities on the web and makes it less of an afterthought that might or might not be effective. Forget about the efficiency issues that might be solved by this approach.

So, who's doing it right? What are the barriers? IS this just a crazy idea?

Comments

[Scott Crow]

While some web styles don't translate to print, some aspects - like rounded corners and bulleted copy -- do. The big challenge is the lack of interactivity in print pieces.